As the leading products, its fishing rods in carbon fiber and glass fiber produced according to the advanced international standards are characterized as original, clean, pleasing, light, durable and sensitive etc, and have been successively rated as excellent in terms of provincial and ministerial standards and  “famous brand in Shandong Province” since 1994. These fishing rods processed with advanced foreign technology or technology improved by itself have been exported to dozens of countries and regions, which makes it the primary supplier of fishing rods for the international market in China. With a staff of over 2000 and an annual production capacity of 8 million rods, the enterprise has an export volume of more than 78 million US dollars in 2010.